Do you want to know how to boost traffic and attract more audience for your podcasts? Introducing Instagram might just be your answer!
Instagram is an effective marketing platform and a great way to reach new listeners and achieve your creative objectives.
Are you confused about how to share a podcast on Instagram or which methodology is best for podcast marketing? Here are the fixes!
Possibility To Share Podcast On Instagram
Instagram is a very social and innovative application that offers all sorts of features and options. This includes share options, which may enable you to flaunt your latest podcast episodes! Although Instagram does not let users share an entire podcast episode.
In the Instagram app, there are stories, posts, and Reels that can be used to place work for the show and attract people to participate in podcasting work.
Advantages of Sharing Your Podcast On Instagram
Many people use Instagram as their digital home, focusing on building interactive audiences.
- It facilitates targeted audience outreach and content organization to deliver a compelling message.
- In the short run, this can help you grow your podcast’s listeners and, therefore, the number of people who stumble upon it.
- In the long term, it might support your audience’s growth and your show’s overall success!
How to share your podcast on Instagram: Three Strategies
Looking for a guide on how to share a podcast on Instagram? It’s easy! Below is the list of the top 3 methods and what makes them great.
1: Copying the link to your story to your podcast
It’s perfect for finding your work, especially if you share a link to a podcast episode you created. This gives you a much broader audience; if you want, it only takes a few seconds to complete; it’s that simple! S
You should note, however, that story shares only exist for 24 hours. This can give you scope to share your podcast link repeatedly or more permanently stick to the relevant story.
2: How To Share Tlink To Your Podcast Story
This is for you if you’ve been wondering how to share a podcast link in an Insta story. Here are the steps on how to share Spotify podcasts on Instagram from the two most common podcast providers:
Spotify
Step 1: Verify if your podcast is working well or live on Spotify.
Step 2: Load the last episode you watched on Spotify and press the three-line icon on your screen.
Step 3: Go to the next page and tap the Share option from the list.
Step 4: From the stories on the home screen, select the one with the Instagram logo. This will take you to the Instagram site.
Step 5: Before posting the story, edit the text and other details using Instagram’s built-in story tools.
3: Sharing An Audiogram Of Your Podcast
However, if you wish to repurpose an audio podcast that has been published for a video podcast, audiograms are the answer. Audiograms are graphical representations of an audio segment or derived waveforms of an actual audio file.
Sharing A Podcast Teaser Reel
Likewise, posting a teaser reel of the podcast can encourage your Instagram followers to listen, but in equal measure, the post can generate more exposure.
Sharing teaser reels of podcasts on Instagram can still be very beneficial, particularly regarding discoverability.
One good thing about Instagram is that your content reaches people interested in your posts, even those who don’t follow you on the platform.
Use Reels For Instagram Promotion Of the Podcast
Confused about how to use reels for podcast promotion? Here are the steps to follow.
Step 1: Check that your podcast is live and working correctly on all platforms relevant to your content.
Step 2: Determine a 15- to 20-second segment of your podcast that is engaging and compelling, which you can use as your reel.
Step 3: The next step is to trim and remove the content you chose as valuable.
Step 4: Trim your content to achieve the 9:16 aspect ratio suitable for Instagram reels.
Step 5: Open the Instagram application, and to begin a new reel, click on the plus sign in the middle of the app page. After that, you may add the content of your video from your device’s camera roll.
Step 6: In post-production, you can add text, review and edit captions and audio, and trim your Reel length using Instagram editing tools before posting.
Final Words - Share Podcast on Instagram
How to share a podcast on instagram isn’t very tricky. Instagram makes it easier to find and engage new fans and market the content.
If you produce audiogram videos and follow the guidelines in the previous section, you will establish loyalty and increase your podcast listeners.
So have fun, be creative, and immediately tell everyone on Instagram about your new podcast.
FAQs - Share Podcast on Instagram
Stories are straightforward. Opening your latest episode and initiating the sharing option from your device is as easy as clicking on the sticker. Next to it, there will be a link sticker where you can copy the link to your episode and paste it there.
Once this is done, open the Instagram application on your mobile phone. Choose any audio you would like to download. Tap the three dots icon (●●●) and choose the Copy link.
This is a significant disadvantage of having individual social media accounts; your audience will not miss out on crucial information regarding the podcast. If you were sharing headlines about other businesses or events in your own life, people could simply mute you or scroll past your content.
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