The most popular keyword on Google in 2024 remains “YouTube.” Following closely are other major brand names such as “Amazon,” “Facebook,” “Wordle,” “Gmail,” and “Google.” Aside from the viral word game “Wordle”, and the keyword “weather, the top 10 most searched keywords are well-known brands.
Google’s search data shows that the most popular keywords in 2024 reflect the influence of technology, e-commerce, retail, social media, and the finance sector. In addition to these global brands, users frequently searched for local information like “restaurants near me,” highlighting their reliance on location-guide services.
Most Popular Search Keywords on Google
As mentioned above, the most popular and top keywords on Google in 2024 are related to technology, e-commerce, and internet-based services. Below is the comprehensive list of the top keywords on Google in 2024.
We have accumulated data from renowned SEO platforms to compile the list of popular keywords. Therefore, be sure of the authenticity of the data and go through the complete list.
| Ranking # | Keyword | Search Volume |
| 1 | YouTube | 1,250,000,000 |
| 2 | 746,300,000 | |
| 3 | WhatsApp Web | 552,000,000 |
| 4 | 450,200,000 | |
| 5 | Gmail | 443,000,000 |
| 6 | Translate | 434,000,000 |
| 7 | 407,800,000 | |
| 8 | Amazon | 355,800,000 |
| 9 | Weather | 347,500,000 |
| 10 | 344,700,000 | |
| 11 | Google Translate | 296,500,000 |
| 12 | Traductor | 283,400,000 |
| 13 | Cricbuzz | 167,500,000 |
| 14 | Satta King | 161,300,000 |
| 15 | Google Maps | 143,760,000 |
| 16 | Hotmail | 156,435,000 |
| 17 | Sarkari Result | 152,670,000 |
| 18 | ChatGPT | 128,600,000 |
| 19 | Yandex | 127,200,000 |
| 20 | Yahoo | 122,700,000 |
| 21 | 120,400,000 | |
| 22 | Netflix | 118,387,000 |
| 23 | Tradutor | 114,760,000 |
| 24 | Ibomma | 106,500,000 |
| 25 | Wordle | 103,400,000 |
| 26 | Canva | 102,800,000 |
| 27 | 102,500,000 | |
| 28 | Weather Tomorrow | 99,654,000 |
| 29 | NBA | 90,900,000 |
| 30 | IPL (Indian Premier League) | 88,800,000 |
| 31 | Yahoo Mail | 87,370,000 |
| 32 | Speed Test | 87,190,000 |
| 33 | Roblox | 81,300,000 |
| 34 | TikTok | 79,300,000 |
| 35 | Premier League | 76,730,000 |
| 36 | BBC News | 73,760,000 |
| 37 | Flipkart | 69,300,732 |
| 38 | Ebay | 69,960,000 |
| 39 | Outlook | 68,700,230 |
| 40 | 64,500,000 | |
| 41 | Cricket | 61,300,000 |
| 42 | Walmart | 59,000,000 |
| 43 | Meteo | 56,500,000 |
| 44 | Facebook Login | 56,200,000 |
| 45 | Spotify | 56,100,000 |
| 46 | Xổ Số Miền Nam (Lottery) | 55,387,000 |
| 47 | Dpboss | 54,900,000 |
| 48 | Live Score | 54,100,000 |
| 49 | NFL | 53,346,378 |
| 50 | Twitch | 52,340,200 |
| 51 | Indeed | 51,950,080 |
| 52 | Shein | 51,398,000 |
| 53 | Calculator | 50,760,000 |
| 54 | Serie A | 49,100,000 |
| 55 | Hava Durumu | 47,600,000 |
| 56 | Real Madrid | 47,100,000 |
| 57 | Ikea | 46,500,000 |
| 58 | Snaptik | 46,000,000 |
| 59 | Omegle | 45,870,000 |
| 60 | Restaurants Near Me | 45,540,000 |
| 61 | Hotels | 44,854,000 |
| 62 | E Devlet | 44,287,000 |
| 63 | Airbnb | 43,980,000 |
| 64 | Amazon Prime | 43,700,000 |
| 65 | Home Depot | 42,996,000 |
| 66 | WP | 40,800,000 |
| 67 | OnlyFans | 40,300,000 |
| 68 | Google Flights | 40,100,000 |
| 69 | Discord | 39,645,000 |
| 70 | Champions League | 38,980,000 |
| 71 | Flamengo | 38,670,230 |
| 72 | Marca | 38,763,000 |
| 73 | PayPal | 36,764,000 |
| 74 | Booking | 35,470,000 |
| 75 | CNN | 34,980,000 |
| 76 | Pogoda | 34,090,000 |
| 77 | Daily Mail | 33,500,000 |
| 78 | Fox News | 33,980,000 |
| 79 | Bild | 32,900,982 |
| 80 | Mercadolibre | 32,598,043 |
| 81 | Onet | 32,300,000 |
| 82 | Seznam | 31,700,000 |
| 83 | SXMB | 31,370,000 |
| 84 | Kalyan Chart | 31,100,000 |
| 85 | 네이버 (Naver) | 31,834,000 |
| 86 | Matka | 30,870,000 |
| 87 | UOL | 30,600,000 |
| 88 | La Liga | 30,200,000 |
| 89 | ESPN | 30,100,000 |
| 90 | Flashscore | 29,564,000 |
| 91 | Zara | 29,400,000 |
| 92 | Costco | 28,400,000 |
| 93 | Globo | 27,500,000 |
| 94 | Google Drive | 27,300,000 |
| 95 | Kahoot | 26,600,000 |
| 96 | Mynet | 26,300,000 |
| 97 | Google Docs | 26,187,032 |
| 98 | Nike | 25,980,243 |
| 99 | Etsy | 25,980,000 |
| 100 | Telegram | 24,904,000 |
Why Most Popular Keywords on Google are Important?
Knowing the most popular keywords and their volume of searches is important for various reasons, particularly in the online space where businesses and individuals greatly depend on their online presence for growth and success. Below are the reasons why understanding the most popular keywords is important:
i. SEO and Website Traffic
The most popular keywords are the foundation of Search Engine Optimization (SEO). Businesses can optimize their websites and content to rank higher on search engines like Google by finding out which terms people use most frequently.
ii. Content Strategy and Relevance
Writers and marketers can create targeted content by using keyword data. You can make blogs, videos, and other content that attracts people if you know what they are looking for. This increases the possibility of drawing in the relevant traffic and improving engagement.
iii. Consumer Behavior Insights
The analysis of the most popular search terms provides information about customer behavior and trends. Understanding consumer interests can assist brands in predicting trends, and modifying their marketing strategies, and they can adjust to the needs of their target audience. For example, companies may switch to eco-friendly products if more searches are about sustainable products.
iv. Competitive Advantage
Understanding the most popular keywords offers businesses a competitive edge. If businesses know what their competitors are targeting or which keywords their target audience uses, they can take advantage of opportunities that their competitors may have overlooked
v. Customer Acquisition
Right keywords are helpful in effective communication between businesses and their target market, attracting more potential customers. Moreover, companies can retain customers by remaining relevant and constantly addressing the unique needs of customers.
vi. E-Commerce and Product Development
Understanding the most popular keywords can help e-commerce brands choose product options and categories. If a certain product or category is becoming more popular, businesses can capitalize on the trend by introducing new products, adjusting inventory, or launching promotions.
vii. Adjustment to Market Changes
Real-time market changes and customer preferences are reflected in keywords. By targeting the popular keyword, businesses can remain competitive and relevant by quickly reacting to changes in consumer demand, market conditions, or technological advancements.
All in all, anyone wishing to optimize their online presence, establish a connection with target audiences, and maintain competitiveness in an increasingly digital world must have a thorough understanding of popular keywords and their search volume. It’s an effective tool for boosting sales, strengthening marketing plans, and providing users with content they like.
Final Words – Most Popular Keywords on Google
“YouTube” remains the most popular keyword on Google in 2024, with Google, Facebook, Amazon, and Wordle following closely. The ranking reflects that user interest remains attached to technology, online shopping, and social media services. The 100 most popular keywords are mostly brand names which are evidence of a brand-dominated capital market worldwide.
Popular keywords help content creators and marketers to produce relevant content, target specific keywords, and identify their target audience. By following the search data, they can optimize their business and address the customers’ needs.
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